Something About Us. What Makes Us the Best Choice for you.

At Ark Marcom, We believe that if we bring in creative thinking processes and pursue original and organic thinking, ordinary people can do extra-ordinary things. Our entire attitude is in our work and not necessarily in our personalities. We use semiotics to both, decode markets and consumers and encode brands through design. Ark builds brands rooted in culture.

While we theorize linguistically, consumers make decisions visually. Ark, we bridge the divide between solid marketing thinking and market research and analysis to create design solutions that resonate deeply within consumers’ hearts – to drive behavior change, brand preferences & ultimately market shares. We are in the midst of permanent and profound changes in the cultural and consumer landscape of the world, remodeling consumer attitudes and expectations. Technology is driving society at a pace unparalleled in history, creating new ways of thinking, interrelationships and global awareness. Today’s consumers are blasé, questioning, promiscuous, seeking the new – constantly. The fleeting attention spans are a way of life, and brands that banked on loyalty are finding it hard to predict next years’ sales figures. At the same time, in an increasingly bewildering world, there is comfort and stability in the established. This seeming contradiction requires a fine understanding of juxtaposing the old with the new to create blow out opportunities for brands.

If you do things the same way, you will get the same results. Creative thinking can help find lasting and hi-impact solutions to marketing issues. We also believe creativity in not the premise of the ‘diva’ creative director. With extensive creative stimulus and the use of diverse and tested lateral thinking techniques, we provide out of the box solutions that WORK. We are not ‘attached’ to our design but are focused on the impact on the market and the consumer.


An Overview Of Our 7 Step Process

Initiliazation

Before we begin a project or give a quote we like to discuss your goals and map out an outline of how to get there.

Understanding

We try to understand as much as we can about who you are marketing to, what motivates them and how to best connect with them.

Competition

We look at your competitors to see how they present themselves visually and where they underserve the market. This enables us to market your company better than your competitors.

Connect Viewers

Next we create content for your marketing materials and website that hit emotional touch points that connect with your viewers.

Visuals

After this, Our approach is to develop visuals that synergize with your messaging to make a powerful and memorable impact.

Action Plan

We outline a month-by-month action plan and start advertising and marketing your company

After this, Our approach is to develop visuals that synergize with your messaging to make a powerful and memorable impact.

Follow Up

We follow up on all actions to see what’s working and what’s not, so we can make necessary changes.